Author ID:MKTcom-10852
International e-Conference on Changes State, Economy, Public Health and Society
January 16-17, 2022
Organized by: Center for Academic & Professional Career Development and Research (CAPCDR)
Dr OUBOUTAIB Fatima Ezzahra
AITHEDA Abdellatif
and
MEKKAOUI Soumiya
Marketing Management and Territorial Communication,
Ibn Zohr University
Morocco
Presentation Title: Business Authenticity and Society : Propositions avoiding conflicts between consumers and producers
Full Paper
Conference Certificate: Dr OUBOUTAIB Fatima Ezzahra; AITHEDA Abdellatif and MEKKAOUI Soumiya
Journal Article